Saturday, December 26, 2015

SEO - Marketing - Advertising

9:10 PM Posted by ScrollCash

SEO - Marketing - Advertising

How Safe Are Password Managers?

Posted: 26 Dec 2015 02:09 PM PST

This video is very funny and makes an important point.



Based on all the past problems Sony has faced with hackers and the fact that Sony did not do a good job of protecting passwords.  Furthermore with the general public concerned about the US government spying on citizens I thought it would be important to explain why everyone should be using an Online Password Manager for business, personal, SEO and marketing.
There are several good products on the market:

1.  OnlinePasswordManager.com 
     - free license information and plugin for Google Chrome

The following is a good article to read and I have included some excerpts below.
http://www.techrepublic.com/blog/it-security/how-safe-are-online-password-managers/


"If the government orders you to turn over someone's passwords, is it possible?"

First up is Agilebits. I asked Jeff Goldberg, Agilebits Chief Defender Against the Dark Arts (great title) "The Question." His response:
"We never have the opportunity to see either your data or your master password. In fact, we don't even have the chance to see how or whether you even use our password manager. So the short answer to your question is, no, it is not possible for us to obtain your password database, nor it is possible for us to decrypt it even if we did manage to get hold of it."
From Joe Siegrist Password Manager Expert
Next up is LastPass, a popular online password manager. Erin Styles, Vice President of Marketing answered "The Question," and included a comment from LastPass CEO Joe Siegrist. LastPass recently sold their company and I am not sure if Joe is still involved. Either way he is still one of the top 5 experts in the world.
"In Joe's words, 'We can't give them what we don't have.' So, to answer your question, there is nothing we could do to obtain someone's passwords. If ordered by the government, we would hand over a blob of encrypted data that they could attempt to brute force. As everyone knows, with a strong master password, brute force would be virtually impossible."


All of the above is also true for OnlinePasswordManager.org and it costs less money to license. 
Some of the other good products claim to be free, then they charge you to use the service on a smart phone or tablet.
Our Online Password Manager works for free for one year on all devices and after the first free year we offer the lowest price and a lower cost than our competitors. Plus we ask that you join us and support our efforts to fight the "evil hackers of the world". With your help we can make the Internet a safer place.

Furthermore it is wiser to pay a little money for a supported defect free reliable software product then to trust something as important as your passwords on a free product that may go out of business any day.
Free is not always a good thing. Does it mean they bombard you with advertising?

Link Building Techniques and Strategies for Success

Posted: 26 Dec 2015 02:09 PM PST

Link Building Techniques and Strategies
We receive thousands of phone calls, emails, link building questions and listing requests every year about SEO and link building techniques. Eighty percent or more of the people contacting us have terribly wrong ideas about what works and what is important for outstanding results in the major search engines. Below are details, samples, and history of people contacting us with their requirements. Hopefully, you will find useful SEO information that will help your company grow and increase your profits.

Many people phone our company saying, "I need low cost SEO, low quality backlinks, and tons of cheap links."

I respond, "Why?".... They say, "I want to out rank my competitors."
They think it is a pure numbers game, all links are equal and you get more and you win.  This is the wrong link building strategy, and these "cheap low quality techniques" may cause your website to be penalized by Google.

These people want fast outstanding results; they want to be #1 for competitive keyword phrases in 1-5 months.  Most people still do not understand that Google has penalized almost all of these cheap, crappy links and many people still do not even realize to vary their anchor text.  So the fastest way to be penalized by Google is to put up 1000+ low quality links on crappy websites and low quality Directories all using the exact same anchor text, these people might as well just email Google and say "please penalize my site, I am a dumb-ass and deserve to be penalized."
You need and want to be on top quality sites and Directories.


I reply,  "You do not understand how search engine optimization works, you need to look at this as a long term investment that you will be making as long as you are in business.  Good ranking results take at least 6-12 months to achieve.  Highly competitive keywords may take several years of SEO work and high quality merit based link building.  Then you have to maintain all this work forever or you will lose the top rankings you worked so hard to achieve.  Please remember your competitors are also working hard on their SEO and want to outrank you."

 More on Link Building
Someone with fewer backlinks , e.g. Site A has 300 high quality natural embedded text links from topic related authority sites can out rank Site B with 20,000 low quality text links. Google now gives thousands of web site owners penalties for these low quality backlinks.

This includes all the webmasters that do article submission SPAM (duplicate content SPAM), excessive and only low quality link exchanges, these do not work because Google considers that all junk and SPAM. E.g. A PR0 site exchanging links with other PR0 sites, to Google this is just junk to junk SPAMMY stupid SEO methods.
Please watch this video by Matt Cutts of Google:

http://www.youtube.com/watch?v=chuhSmwsL7s

Google turned Internet business owners on their heads in 2013, and really turned the screws on low quality SEO businesses, however they also increased the importance of sites that have higher editorial standards.
Also it is more important than ever to keep high quality long (many years) aged backlinks. If you lose our well-aged backlinks Google can really punish you and drop your rankings significantly and even worse you cannot replace these long aged backlinks, and you have to start all over again from the beginning.

The following article and video has useful information that I agree with about 85%.  I have ways of enhancing what this gentleman states in his outstanding video:
http://moz.com/blog/high-value-tactics-futureproof-link-building-whiteboard-friday

Cyrus Shepard - I feel your pain! It's difficult to convince inexperienced clients to invest in high value, future-proof link building - especially when they are spammed everyday with emails promising top 10 rankings for $49/month.

I have a tendency to give clients/prospects/employees/family the keen truth.  I know and fully understand this about myself and I accept who I am.
So below is some more truth about SEO.

Search engine optimization is not something you can turn on and off without Google not liking it.
Google sees all these SEO improvements we have done for you and when they see this stopping and going away Google marks your site as a "Devious website" that Google should not trust (suspicious unnatural activities) , and may filter and penalize you.
Then website owners hire a new SEO Company and this makes it even worse.  E.g. Google sees: up, down, up, down ... all these changes, unnatural activities, and lack of stability is detected by Google.  This is not our fault, as we cannot continue doing work for you for free.  This is a bad consequence of not staying with SEO long term.  Web site owners should choose one SEO Company and stay with them for many years to achieve the best results.
We see this over and over again and we warn clients that they are harming themselves with Google perhaps long term if they do not have a long term commitment to SEO .

Once Google marks your web site as a "Devious website" it is very difficult to recover, some web site owners never recover from this mistake of thinking you can turn SEO on and off without any negative consequences.

I have many people who phone me 1-2 years after I talk with them and say:
"Tom I wish I would have listened and followed your advice, and since I did not follow your SEO advice I have had terrible results."

Based on my results I am one of the top SEO experts in the world. I am also modest (lol), my resume is below.
http://www.htpcompany.com/gototom_tom_forrest.htm

It is funny to me that people hire us as SEO experts and then do not follow our advice. I feel like saying to them, why did you hire our company if you already know more about Search Engine Optimization than we do?
I will not even respect any other SEO expert unless they can prove to me that they have achieved top rankings for many years for tough competitive keyword phrases.  I often tell people that claim they are SEO experts to show me proof of their outstanding results.  Most people have no proof of any top ranking results on Google.

One of the most important reasons I have had such outstanding long term success for our clients is that I am a long term thinker.  We follow all Google guidelines and have had the same merit based backlinks in place for our clients for over ten years.  Google loves this.

Technology Innovation Business News - Bloomberg West

Posted: 26 Dec 2015 02:08 PM PST