Thursday, January 7, 2016

SEO - Marketing - Advertising

9:45 PM Posted by ScrollCash

SEO - Marketing - Advertising


Technology News: Yahoo Threatened with Proxy Fight, TomTom's newest Products, Interviews of Max Levchin PayPal's co-founder, John Chen CEO of Blackberry, What is Hyperloop?

Posted: 07 Jan 2016 07:43 PM PST

Larger Companies are Generally Better SEO Clients to Acquire

Posted: 07 Jan 2016 08:41 PM PST

I found this interesting comment on a SEO article and I think it is true. Larger clients are generally lower in the amount of hassles and being difficult to work with.
Plus they pay a SEO company a lot more money.

I've honestly found that larger companies (for some odd reason) are generally easier targets to get SEO contracts set up vs smaller / lower paying businesses. I don't know why this is. I've been approached by multiple companies wanting to set up contracts in the high 5 figure per month range, and they're usually very easy and hassle free clients. In contrast the smaller lower paying contracts tend to be the hardest to acquire, and are usually very demanding and hard to deal with. The larger companies generally don't ask a whole lot of questions, and in most cases I was the only one they interviewed for the job......while the smaller companies can go through 5-10 different seos before deciding on one.
I generally don't do client work anymore, too busy....however this was the case a few years ago and it looks like it hasn't changed.
You'd think the larger companies have more resources to screen better seos, but I've found the opposite to be true.

Making a Sales Call Audit After the Deal Failed to Close

Posted: 07 Jan 2016 08:49 AM PST

To read the entire article please click on the graphic below.

How China's Stock Market Impacts Global Markets and the US Stock Market

Posted: 07 Jan 2016 06:11 AM PST

Eurasia Group's President Ian Bremmer Interviewed by Charlie Rose

Posted: 07 Jan 2016 04:40 AM PST

Crafty Chics

2:04 PM Posted by ScrollCash

Crafty Chics


January Cricut Mystery Box

Posted: 06 Jan 2016 03:01 PM PST

It is here . . . the first Cricut mystery box of 2016!


January Mystery Box

This box is filled with products valued at $139.99, but you can get it now for just $39.99!  This box includes 5 cartridges. Just click HERE to order yours now.  



Wednesday, January 6, 2016

SEO Marketing Guide - Search Engine Optimization Content Writing, Onpage-Offpage SEO Education Tips

11:45 PM Posted by ScrollCash

SEO Marketing Guide - Search Engine Optimization Content Writing, Onpage-Offpage SEO Education Tips


10 Ways to Increase Online Sales for your Business Growth - Digital Marketing Guide

Posted: 06 Jan 2016 11:41 PM PST

Learn how these Top and best 10 ways Increase Online Sales for your Business Growth

Digital Marketing to promote the website on online is improves the web traffic, online sales, customer conversion, business growth of any Small Medium Business over the digital meda. Digital Marketing Guide is curated this article on Best ways those workout in increasing the online sales and revenue for your business growth with your website and its data. Are you looking how to improve your business sales and revenue on online with best or top 10 ways those work out for your business growth.

Align your Goals with your Digital Marketing

Finding more online customers and qualified leads are common goals for every business organization and as well to seo companies. Reaching and converting the online visitors is playing a key role in growth of your business. Here is a best 10 ways to increase slaes and revenue for your business growth on online with your website or business blogging.

Use SEO as your Digital Marketing Strategy Guide

Learn here How Small Medium Business websites and Digital Marketing SEO strategy can compete with larger coporate web competitors. There are top 10 ways help you competing and improving your web traffic, leads and site pages ranking, online revenue generation. Find those best workout ways to improve sales for your business growth online. Avoid digital marketing disasters with proper seo education and target customer analysis in advanced methods.

Online Competition in WWW World is a Double Edged Sword

Online competition in WWW world is a double edged sword. One side it can guide us how to promote a website with Digital Marketing Strategy. On other edge it can pushdown if you not able to withstand the web competition with your efforts of your Digital marketing management. Your digital marketing plan for your website is playing main role for your online presence that is impacting your business growth with your blogging. Many online customers and visitors are reviewing over the web before taking a puchase decisions of your products and services that are promoting across the internet.

Top Position in First page of Google for a Keyword is NOT Required for your Website Goals

Every top 1 position in the first page Google search results page is NOT brings the web traffic and online sales, revenue. There no such GUARANTEE at search engines and online visitors.  Then no worries. Your digital marketing campaign strategy and your online presence are improve your keyword ranking position in the top 1 place of SERP results. So what is your online marketing plan for your website? Is your marketing plan able to measure your SEO strategy Performance with SEO KPIs assigned as per your web goals. Your online marketing plan should improve your organic search position in the search results page for a target keyord optimizing on your website and business blogs.

Top 10 Ways How to Improve Sales for your Business Growth Online
  1. Search Engine Optimization
  2. Increase Conversion Rate
  3. Content Marketing
  4. Improve your Sales funnel
  5. Brand Marketing
  6. Build Online Optimization
  7. Social Media Marketing
  8. Visitor Data Analysis
  9. Visitor Retention
  10. Local Search Optimization
Search Engine Optimization

Search Engine Optimization is deals with your website's OnPage Optimization and OffPage Optimization. The OnPage Optimization is also wellknown as OnSite Optimization. The onpage optimization is deals with the optimization of Site navigation, Keywords, Meta Tags, Content, Webpage HTML elements etc. The Offpage optimization is deals with the backlinks those acts as referral links to your website. Onpage optimization is a part of SEO optimization strategy where as Offpage optimization is SEO Marketing strategy.

SEO is Technical and Business based Digital Marketing Strategy

There is a new seo category is evolved and priortized by all search engines is Technical seo dealing with technical seo parameters optimization. All these three Website seo parts are need to implement to optimize your website in order to beat your search competition and to increase your website's search engine position ranking, and inbound web traffic to help with business lead generation also online revenue generation. Organic search engine optimization tactices are technical and business based digital marketing Strategy for your business growth on online.

Best Search Engine Optimization Tactices:

There are many kinds of seo activities are exists online. If you categorize them then you can see top 3 Best Search Engine Optimization Tactices. They are Organic Search Engine Optimization (White hat), Grey hat and Black hat SEO. All these types of Search Engine Optimization Tactices are works at all search engines. However Digital Marketing Guide is suggesting the Organic Search Engine Optimization (White hat SEO) to promote your website and to improve your online presence across the internet. Measure your search engine optimization efforts with SEO KPIs regularly.

Increase Conversion Rate

Website optimization and its online marketing is help you capture target visitors from the web sources with maximizing the online presence. The increase in the online presence in terms of branding, reaching the potential customers is improve the visitors number and convert them into customers through a well planned sales funnel. Using the best digital marketing strategy and the latest seo tactices help you in reaching the target fanbase with proper marketing channels on online.

Role of Digital Marketing Strategy

Effective digital marketing campaign promotion strategy help you in engaging with website visitors depending their online search intent and purchase behavior those resulting in customer conversion optimization with local marketing, organic seo or paid online advertising campaigns using to attract the potential quality visitors from the web sources.

How to Improve Conversion Rate of Website Pages

Avoid Digital Marketing Disasters with effective seo optimization and internet marketing plan. Analyze your all sources including website, blog, social media profiles etc. with website audit, technical seo audit, advanced keywords research, landing pages optimization practices, call to action terms inclusion etc. The SEO disasters can lead to loss of your investment, online brand reputation, SEO (Digital marketing) employee efforts, firm marketing activities, sales people performance, and your valuable time too.

SEO is NOT Oneshot Activity in the Online Competition World

SEO is NOT oneshot activity in the internet world. There are a lot of updates are going in digital marketing world. The online competition is one of the major hardle for every digital marketing campaign for any industry business. Only website is NOT enough to reach the target potential customers. Here are best activities to improve the website pages' conversion rate.
  1. Add a local contact number
  2. Include your NAP (Name Address and Phone number)
  3. Add lead conversion forms on every relevant webpages
  4. Create more and more internal links with diversified anchor texts
  5. Add Photo gallery of events or conferences
  6. Add Testimonials those bring Credibility
  7. Add Videos on your webpages
  8. Get the customer's trust
  9. Use powerful buyer based Call To Action words
  10. Improve your page design and layout to offer Good User Experience
  11. Use the Whitespace of your webpages
  12. Conduct A/B testing experiments
  13. Offer User search intent based online content
  14. Work on visitor retention and engagement activities
  15. Curate user search based unique value content
  16. Optimize the money make keywords
  17. Create more user based landing pages
Content Marketing

The beauty of content marketing is that its SEO benefits with brand promotion, authority building and drip marketing, leads improvement, revenue generation also qualified referral traffic etc. Content marketing is not offers any side-effect of SEO marketing strategy when planned carefully by expert seo marketing consultants or digital marketing managers. Content marketing is current webpages promotion trend on online and highly effective to any small and medium as well larger web businesses when planned with digital marketing strategy.

How Small Business Websites can Compete with Larger Web Competitors

Many small meduim web business companies are preferring this content marketing plan to promote their user web pages to gain marketing benefits such as traffic, qualified leads and sales revenue etc. Content marketing strategy is helpful in improving your online reputation and aurhority credibility with high quality content. Visitor engagement and customer education with interactive content writing is key part of content marketing that required to understand the target user search behavior, addressing the web business problems, and aligning the digital marketing activities to meet the goals with little dependency of in-house staff like copywriter, seo analyst, digital marketing manager, and a web designer etc.

How to develop Effective Content Marketing Plan with Target Users Analysis

Are you looking to get advice on how to develop a workout digital content marketing plan and how to analyze target customers? Content marketing plan development is require the analysis of target user age, search behavior, occupation, education qualification, business problems, location, business timings etc. and other detailed buyer personas information like personal, social interests and hobbies, online research skills etc. Once you analyze all these potential targeting buyer elements €™then you can develop a content marketing plan for your website and business growth online with your webpage design, landingpage layout, call to action terms, keywords optimization and visitor engagement content writing etc. in order to improve your seo marketing plan and website presence, business promotion through the best digital marketing channels for your overall web growth.

SEO - Marketing - Advertising

9:04 PM Posted by ScrollCash

SEO - Marketing - Advertising


North Korea is Conducting More Atomic and Hydrogen Bomb Tests Against the Wishes of the Rest of the World

Posted: 06 Jan 2016 07:45 AM PST



Crafty Chics

1:44 PM Posted by ScrollCash

Crafty Chics


Embroidered Patch with Oly Fun

Posted: 06 Jan 2016 06:00 AM PST

My niece needed her name on her backpack, and since I have a Brother sewing/embroidery machine can also embroider my sister asked if I could help out.   Here is a photo of the backpack.  The problem was that the backpack did have a rigid frame, so it made it hard to get into the embroidery arm of my machine.


Instead of embroidering right on the bag, I decided to make a patch that I could sew onto the bag.  I used some black Oly Fun fabric from Fairfeld for this project.  I knew that Oly Fun would be the perfect fabric to use since it is great for indoor and outdoor use.  I did not want to have to worry about snow or rain getting on this patch.  Also, this fabric will not fray so there is no worry of the edges of the patch getting messed up.


The fabric was a great texture and weight to embroider on.  I decided to embroider an oval and then put my niece's name inside the oval.  Once I finished the embroidery stitching I trimmed away the extra threads and cut around the outside of the oval, close to the stitching lines.


I secured the patch with some fabric glue in the center, just to hold it in place while I hand stitched around the outer edge.  I think that since I used the black it looks like I embroidered right on the bag and it does not look like a patch.

How a book can help your business -- APSS Webinar on Thursday

1:02 PM Posted by ScrollCash
Just a reminder that you're receiving this email because you are a member or associate of the Association of Publishers for Special Sales (formerly SPAN). Don't forget to add BrianJud@bookapss.org to your address book so we'll be sure to land in your inbox!
 
You may unsubscribe if you no longer wish to receive our emails.
 
 
How to Boost Your Biz with a Book
By Ally E. Machate

 
Studies reveal that publishing a book is the top "credible" marketing method for today's service providers, suggesting that becoming a published author can increase your credibility factor by as much as 300%! There's a reason "author" is the root word of "authority." But a well-written and edited, attractively designed, and successfully published book can also help you raise visibility, attract ideal clients, open doors for media opportunities, launch a speaking career, create and promote spin-off products, and more. This talk will show you how a book can be so much more than an income-generating product in and of itself.

Jan 7, 2016   6:00 pm ET
 
Register at   


To Your Success,
Brian Jud
Executive Director, APSS

The Executive Director's Blog is a service of APSS, the Association of Publishers for Special Sales. APSS is a nonprofit professional trade association dedicated to enhancing the image and profits of authors and independent presses in the U.S. and Canada. You'll find more information at www.bookapss.org.
 
You are receiving this newsletter on publishing and book marketing because you are an APSS member or professional contact. We don't rent or sell your e-mail address to anyone.   

PO Box 9725, Colorado Springs, CO  80932-0725

Phone: 719-924-5534

 

Copyright 2013 

Forward email



This email was sent to scrollcash@yahoo.com by brianjud@bookapss.org |  


Small Publishers Association of North America | PO Box 9725 | Colorado Springs | CO | 80932-0725

Tuesday, January 5, 2016

SEO Marketing Guide - Search Engine Optimization Content Writing, Onpage-Offpage SEO Education Tips

11:03 PM Posted by ScrollCash

SEO Marketing Guide - Search Engine Optimization Content Writing, Onpage-Offpage SEO Education Tips


Measure your SEO strategy Performance with SEO KPIs

Posted: 05 Jan 2016 08:49 PM PST

How to Measure your SEO strategy Performance with SEO KPIs

SEO Audit and Marketing Campaign Analysis is essential activity to measure the ROI of the digital marketing campaign for your website optimization and online promotion efforts. SEO companies and marketing agencies periodically audit and analyse the online marketing campaigns to determine the SEO strategy ROI (Return On Investment) in business words Revenue On Investment (ROI) with Digital Marketing KPIs (Key Performance Indicators).

SEO Companies and Search Engine Optimization Consultants Measures Web Analytics

Professional SEO companies and Search engine optimization consultants measure the analytics data that is collected from web analytics tools like Google Analytics and Google Webmasterstools or other analytic softwares using as alternates to Google Analytics those provide a indepth data about keywords, landingpages, visitors location, search engines, regerral sites, goals, etc. critical information is using to track the optimized website with a comprehensive seo strategy planned to measure the success of search engine optimization campaign.

How to Choose a Web Analytics Tool to track and measure your search engine optimization campaign

Choose a Web Analytics Tool that help you to measure your website marketing performance. Here is a list of Web analytics tools and softwares. Google them to download or to add your web property and place the analytics tracking code on your webpages in order to measure the online performance of your digital marketing's search engine optimization campaign.

List of Best Web Analytics tools and Softwares. (including Best Alternates to Google Analytics tool)
  1. Flagcounter
  2. Moz Analytics
  3. Omniture
  4. Fireclick
  5. Mint
  6. Statcounter
  7. Sawmill Analytics
  8. Clicktale
  9. Coremetrics
  10. Unica NetInsight
  11. Yahoo! Web Analytics
  12. Google Analytics
  13. Hitscounter
  14. Clicky Web Analytics
  15. Piwik Open Source Analysis
  16. Woopra Website Tracking
  17. AWStats
What are Best and Popular SEO KPIs?

SEo Key Performance Indicators (KPI) are the metrics using to measure the seo optimization and online marketing strategy planned to improve the website / pages performance as per the assigned goals.

List of Best and Popular SEO KPIs

Here is a list of Best and Popular SEO KPIs (Key Performance Indicators) using to measure the success of website search engine optimization campaign. The list of SEO KPIs are gives a brief information about how to get the maximum ROI value from your SEO optimization and marketing campaigns.

What are the top 3 key performance indicators (KPIs)
  1. Traffic
  2. Rankings
  3. Conversions
Focus on Webpage ranking with landing pages optimization to reach your potential visitors online

Nevermind this "Website Traffic Is Not The Key To SEO Strategy Success". Website traffic is one the top priority SEO KPI (Key Performance Indicator) and wellknown as lifeblood of webpages.

Traffic:

What we measures?

We measures the percentage and exact sessions (visits) numbers. (i. e. Total and unique visits)

Traffic that you receving is Tells about:
  • Your website's digital marketing campaign efforts
  • search engine traffic optimization
  • Webpages optimization
  • Online traffic acquisition strategy
  • Landingpage optimization
  • Online marketing plan strength and weaknesses
  • Web content performance
  • User relevance tracking
  • User interacting content development
Traffic is the lifeblood of a webpages

Direct Traffic - typed in traffic, bookmarks, email links without tracking codes
Referral Traffic - trackable email, promotional, and branding campaign links
Search Traffic - Queries that sent traffic from any major or minor web search engine
Should be diversified
Should be more than 70 % for Content websites
Should be more than 60 for Image gallery websites
Should be more than 55 % for Video & Podcast websites
Should from multiple location for international sites
Should from target location for local sites

Website Traffic Is Not The Key To Success

Many website owners and seo analysts assume that they've done best Search engine optimization and web marketing strategy with on-page optimization, linkbuilding traffic acquisition activities, etc.and look towards an instant results with onetime seo optimization strategy. It is a sadone but not in all cases.

But especially for websites and landingpages those newly created in the heavy niche competition online. During the crawling and indexing the site pages the search engines are categorize the landingpages based on webpages Ranking factors depending on your seo optimization and online marketing strategy.

What you will get from the Visitors Sessions data to measure
  1. To collect and analyze the traffic volume of each search engine
  2. To collect and analyze the current market share.
  3. To analyze the search engine penalty
  4. To analyze the site performance
  5. To identify the uncovered seo contribution
  6. To analyze the each landingpage performance
  7. To measure the optimized keywords performance
  8. To identify the top referral sites sending the traffic
  9. To  analyze the content marketing performance
  10. To determine the new trends in keyword
  11. To identify user search intent
  12. To  analyze the seasonal marketing strategy
  13. To analyze the technical seo factors (pagespeed optimization etc.)
  14. To analyze and identify the visitor trends
  15. To determine the goals optimization
  16. To analyze and identify the online revenue
  17. To analyze and identify the top performing landingpages
  18. To analyze and identify the worst performing webpages
  19. To analyze and identify the visitor conversion data and new trends
  20. To analyze and identify the strength and weakness of your marketing plan
  21. To analyze and identify the visitor experience with current design and layout
  22. To identify how conversion starts and ends on your website with your sales funnel
  23. To analyze and identify the issues of site architecture and web indexed pages
  24. To analyze and identify the new trends in keywords bringing visits
  25. To analyze your on-page optimization tactics
How to get instant solution to fix your website performance issues immediately?

Get the instant help in determining the website potential causes those maght lead to unsuccess even though you implement ever best digital marketing strategy. Share or prepare a writeup in brief about what your facing and how you are trying to solve the issue. Publish this article on your blog or website to get expert bloggers or seo consultant company advice.
  1. Google's Groups
  2. SEO forum sites
  3. Your blog
  4. Other's blogs
  5. Your website
  6. Other's sites
  7. Social media sites
  8. Email marketing
  9. Coducting polls online
  10. Communicating with experts
  11. SEO Workshops
  12. SEO Conferences
  13. Bloggers meetup