Inside AdWords - EN |
| New reporting columns for multi-channel advertisers Posted: 02 Sep 2015 03:29 PM PDT In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your Display campaigns. Today, we introduced another important enhancement to AdWords - TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types. Introducing new ad interaction columns As we add more campaign types into AdWords, we want to help you surface key insights across all of the campaigns you manage. That's why we're rolling out three new reporting columns to help you quickly report on some of the most important ad interactions that occur across all of your campaign types. Starting this week, you'll notice the following new columns:
 When viewing multiple campaign types, these columns give you a more uniform and quick way to view key metrics for your campaign types in a single column. For example, for search, the primary metric you might want to view is clicks. And for video, your primary metric is views. Now, you can use the Interactions column to quickly see a combined metric for clicks and views for each of these campaign types within a single column. Additionally, to make reporting by specific campaign type easier, you'll now see your Total rows broken out by campaign type, instead of by network. And you will also see total rows for only the campaign types you manage.  Total rows are now broken out by campaign type Getting started Over time, you may start seeing these columns in other areas of AdWords. To learn how to start using the new ad interactions columns in your AdWords reporting, check out our Help Center. Posted by Pallavi Naresh, Product Manager, AdWords   |
| The power of video meets the capabilities of AdWords – all TrueView campaigns now in AdWords Posted: 02 Sep 2015 11:08 AM PDT You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can't take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface. With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take advantage of powerful bulk management tools to save time and effort when working on multiple TrueView campaigns. And now that all campaign types share the same structure, we can bring you new features for video, faster than ever before. Now if you'll follow us, we'd love to show you around… In the top left corner, you can find the campaign type selector. This is useful to see only campaigns of a certain type. For instance, selecting "Video" gives you a view of your campaigns that looks similar to AdWords for video – meaning you'll see only the tabs and columns that are most relevant for managing video campaigns. And best of all, we remember your column preferences whenever you switch among views, so you don't need to change them around each time you toggle campaign types.  Campaign type selector We're also replacing targeting groups with ad groups, the basic building blocks for Search, Display, and Shopping campaigns. Now every ad group will have a single TrueView format, either in-stream or in-display. Though each ad group has only one format, campaigns can have multiple ad groups so you can still run both in-stream and in-display ads in the same campaign. To create a new campaign, just click the +CAMPAIGN button, click the new Video campaign type, and then create new ad groups within each campaign by clicking +AD GROUP. Ad group creation Now that TrueView has joined the party in AdWords, you'll have access to a trove of goodies designed to help you manage, optimize, and report on accounts with lots of campaigns. For instance, bulk UI editing lets you modify information for multiple campaigns at once – directly from the UI, and bulk uploads let you download a snapshot of your campaigns, make changes en masse, and upload the changes live to your account. And report scheduling gives you the ability to set up a schedule for reports to run automatically, and have them emailed regularly to account users.  Bulk edits  Filters  Creating remarketing lists  Linking YouTube channels Customers who've previewed the new interface found it saves them time and offers more powerful reporting. "As avid users of TrueView, we were eager to beta test the new TrueView in AdWords, and see how the change impacted our most complex campaign setups," said Pixability CTO Andreas Goeldi. "The increased functionality allows for improved workflow, better reporting, and significant time saved."Whether your goals are to drive direct response or to build your brand, you now have a single, unified tool to address your full range of marketing goals. Starting today, you'll be able to upgrade your campaigns to the new ad group structure, and say goodbye to those days of going to "All Video Campaigns" to get to your TrueView campaigns. To upgrade, just head to AdWords for video by clicking All video campaigns (once more, for old time's sake) and click into the Upgrade Center to easily switch over all your campaigns in one fell swoop. And don't worry – all your historical stats and targeting will carry over (just drill down to the campaign level to see them). If you'd rather not upgrade your campaigns yourself, no problem – we'll automatically upgrade your campaigns, starting in six weeks. And if you're a video type of person (we certainly are!), check out all the content of this blog post in video form here. Posted by the fka AdWords for video team Lane Shackleton, Group Product Manager Ammar Ibrahim, Product Manager Avi Fein, Product Manager  |
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