Inside AdWords - EN |
| Highlight a specific aspect of your products or services with structured snippet extensions Posted: 27 Aug 2015 12:59 PM PDT Earlier this year, we introduced dynamic structured snippets. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. Whether it's highlighting a list of hotel amenities or top clothing brands, dynamic structured snippets make your search ads more relevant and helpful while saving you time and simplifying campaign management. Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we've heard that you sometimes want to customize the information that shows in this format. That's why today we're starting to roll out structured snippet extensions: advertiser-provided structured information that show with your text ads.   Structure snippets and callouts have distinct attributes and benefits.  Structured snippets will be rolling out to all AdWords accounts over the coming weeks. Please note that structured snippets can only be created in English at this time. Ad extensions typically boost the performance of an ad and are also a factor in Ad Rank. Though ad extensions aren't always eligible to show, the more you provide, the better the auction is at selecting the best combination of extensions to improve performance. For more information about setting up structured snippets, see the AdWords Help Center. Posted by Senthil Hariramasamy, Product Manager, AdWords   | ||||
| Beautiful New Designs for Full-Screen In-App Ads Posted: 27 Aug 2015 10:49 AM PDT Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We've always believed that in-app ads can enhance an app's overall experience by being well designed. So today we're announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called "color extraction" makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate. Other features include the app's rating, and a screenshot gallery which appears when a user taps 'More images', so users can learn more about the app without leaving the ad.
Next, our new text-based ads are easier to read, and contain a larger headline and a round call-to-action button that clicks through to a website.   On the left, the previous text ad interstitial design, and the new version on the right. As with other ad format innovations, our ads UI team test multiple designs - ten in this case over the course of a year - to find final versions that increase clicks and conversions for advertisers, and a positive experience for users. Both app install and text ad formats appear within the app and can be closed easily, so users can return to what they were doing with a single tap. As we announced at Google I/O this year, the volume of interstitial impressions has more than doubled across AdMob since last July, so now's a great time to get your business in front of more app users. If you're a developer looking to learn more about earning with in-app interstitial ads in your app, visit AdMob now. These new designs will also be available to developers monetizing their apps with DoubleClick Ad Exchange.  |
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