Thursday, August 6, 2015

Inside AdWords - EN

1:13 AM Posted by ScrollCash

Inside AdWords - EN

View and analyze your data instantly with the new Report Editor

Posted: 05 Aug 2015 10:19 AM PDT

Over the course of the next few months, we will be rolling out the Report Editor—a powerful AdWords tool that lets you explore your account data in brand new ways from within your browser.

Slice and dice your data in seconds

The Report Editor provides an easy-to-use interface that lets you build custom tables and charts that can be segmented, sorted, and filtered to help you find the insights that matter to your business.

With Report Editor, you can:
  • explore your data with simple drag and drop actions 
  • sort, filter, and pivot your data to focus on the slices of information you need
  • visualize your data in pie, bar, or line charts to reveal powerful insights
  • apply multiple segmentations to analyze your data with finer granularity
Getting started with the Report Editor is easy. For example, to examine performance across devices, simply drag and drop the metrics and dimensions you like into your table or chart. You can look at metrics like impressions, clicks, and conversions, and then add dimensions like device, campaign, or ad group to segment your data further.

Visualize your data for more powerful insights

Visualizing data in a chart can make your data more actionable. Charts can quickly unveil performance trends that may be missed when looking at numbers alone. Now, you can instantly create a line, pie, or bar chart to surface your key insights. Want to try a different visualization? It just takes a click to instantly switch between different charts and tables. Just like tables, you can save and share your charts with others or set them to run regularly.

Advertisers who have tried the Report Editor are already benefitting from the tool's flexibility and speed. Eve Denton, Senior Account Manager at Metric Theory tells us, "The Report Editor lets me instantly analyze performance data for mobile, search, and location. I can also manipulate my report at the drop of a hat—all I need to do is drag and drop. Having the ability to quickly alter the date range I'm viewing rather than re-downloading and re-pivoting has vastly decreased the amount of time I spend creating reports."

Getting started

We are rolling out access to the Report Editor over the next few months. You'll know you have access when you see the new Reports tab in your account. From the Reports tab, you can open a pre-defined report or create your own report from scratch.

Check out the new Advanced Reporting guide for tips on monitoring actionable insights in your reporting and the AdWords Help Center for more details on how to use Report Editor. Stay tuned for future updates that will let you add even more data to the Report Editor.

Posted by Jon Diorio, Group Product Manager, Google AdWords 

An easier way to create Display campaigns

Posted: 05 Aug 2015 07:22 AM PDT

Marketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That's why we're introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives.
The new Display setup flow offers a list of objectives designed to meet the needs of marketers large and small, across many industries:

  • Build awareness: e.g. an auto manufacturer looking to promote a new SUV model
  • Influence consideration: e.g. a home electronics brand encouraging customers to research its new washer/dryers
  • Drive action: e.g. a hotel hoping to get customers to book rooms; a dentist wanting new patients to call; or an app developer looking to drive installs

After you select your marketing objective, AdWords guides you to the most relevant targeting and bid settings to meet it. For example, if your goal is to "Build awareness" and get consumers to see your ad, AdWords will show bidding on viewable impressions, which is designed to optimize the reach of your campaign. If you want to "Drive action" by encouraging customers to visit your business, then AdWords will show CPC bidding so you pay only when a user is interested enough to click your ad and learn more.

Making keyword selection and audience targeting easier

We've also made it easier to build keyword lists for your Display campaigns when you use the new setup flow. Simply provide your landing page and AdWords will generate keyword ideas tailored to your page content. For instance, if you have a coffee shop, AdWords might suggest "best coffee," "best coffee maker," and "how to flavor coffee beans" based on the content of your landing page.

We'll also show customized in-market and affinity audience ideas based on your landing page content. For instance, if you're a car dealer who wants customers to visit your showroom, AdWords might recommend an in-market segment like "auto shoppers."

You're still in the driver's seat

If you'd like to view or change individual bidding and targeting settings, you can do so with just a few clicks. You can also switch marketing objectives at any time or choose to create your campaigns without an objective.

It's now easier than ever to pick the right settings to achieve your marketing objectives.

Posted by Jens Skakkebaek, Group Product Manager, Google Display Network