7 "must haves" for publicity -- APSS webinar Aug 19

7 Things Your 2016 Publicity Campaign Must Include  By Joan Stewart   August 19, 6:00 pm Eastern When you're mapping out your publicity plan for next year, don't skip this important step: Make it easy for people to find you. That includes journalists looking for sources, and people in your target market who are searching for solutions to the kinds of problems you can help them solve. That's only one of 7 things you must do if you want massive amounts of free publicity for your expertise and your books.   You will learn: --Why you need a publicity plan and a publicity strategy --7 old-school tactics that waste time and money --How to find and penetrate your target market --21 questions to ask so you can find your ideal readers --Tools that will help you find readers --How to build your own media empire --One important think you can do to pull people to you   Register:  http://tinyurl.com/p9xppys   To your success,   Brian Jud  brianjud@bookapss.org The Executive Director's Blog is a service of APSS, the Association of Publishers for Special Sales. APSS is a nonprofit professional trade association dedicated to enhancing the image and profits of authors and independent presses in the U.S. and Canada. You'll find more information at www.bookapss.org.   You are receiving this newsletter on publishing and book marketing because you are an APSS member or professional contact. We don't rent or sell your e-mail address to anyone.    PO Box 9725, Colorado Springs, CO  80932-0725 Phone: 719-924-5534   Copyright 2013

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