Wednesday, July 29, 2015

Inside AdWords - EN

1:42 AM Posted by ScrollCash

Inside AdWords - EN

Easily update and validate ads with new enhancements to Merchant Center data feeds

Posted: 28 Jul 2015 07:32 AM PDT

Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by letting them know you've got exactly what they're looking for. To help you seamlessly update ads and quickly get products in front of new customers, today we're excited to announce two data feed enhancements to Google Merchant Center — one that improves efficiencies for large retailers, and one that helps small retailers get on board more easily:
  • Online product inventory feeds: a new feed type that lets you quickly update price, availability and sale price of your key products. This is especially useful for larger retailers that need to change these attributes frequently. 
  • Google Sheets add-on: a Sheets extension that connects your spreadsheet directly to Merchant Center for a faster and easier upload. This is especially useful to for smaller retailers looking to get up and running quickly with shopping ads.
Whether you use Google Sheets or text file formats to upload your products, these new data feed enhancements make it faster and easier to upload your most up-to-date product information to Google Shopping and find more customers online.

Online product inventory feeds help you quickly update key attributes 

If the price, availability, or sale price information for some or all of your products changes frequently, online product inventory feeds is a new feed type to make quick updates to these product attributes, without having to re-submit the full product feed:
  • Save time with even faster feed processing: Submit new information for price and availability throughout the day to update these specific attributes. You can submit updates for just a small subset of your products for faster processing. If there's an error processing your online inventory feed, your full product feed will not be impacted.
  • Show shoppers the most accurate product details: When your pricing or availability suddenly changes, update your affected items on the fly, allowing fresher information to appear on Google Shopping. 
For more information on how to get started with online inventory feeds, check out our Help Center article.

Validate and upload your feed directly from Google Sheets

Google Sheets was designed to provide a fast and friendly way to get started with shopping ads for small and medium sized retailers. If you use Google Sheets to upload your inventory to Google Merchant Center, the new Google Sheets add-on simplifies how you create, upload and validate feeds:
  • Validate your products directly from Sheets: The sidebar in the add-on allows you to validate individual rows or your entire Google Sheet, showing you any errors and warnings before you upload your data feed. 
  • Upload your products directly from Sheets: From the sidebar, you can upload your entire spreadsheet into Merchant Center, without leaving Sheets. The results of your upload are displayed directly in the sidebar, giving you immediate feedback on feed processing.
For more information on how to get started with Google Sheet add-on, visit our Help Center article.

Be sure to check out these two new enhancements today to get up and running on Google Shopping and make the world your storefront.

Posted by Sven Herschel, Product Manager for Google Merchant Center