Wednesday, July 22, 2015

Inside AdWords - EN

1:11 AM Posted by ScrollCash

Inside AdWords - EN

Introducing Manufacturer Center - a tool to help brand manufacturers provide authoritative product information to online shoppers

Posted: 21 Jul 2015 11:01 AM PDT

With more than 100 billion searches per month, Google answers a significant number of the world's product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience.

Today we're launching Google Manufacturer Center: a tool that helps brand manufacturers accurately represent their products to shoppers across google.com, Google Shopping and other Google services. By uploading authoritative product data to the tool, manufacturers enrich their product listings across Google to help shoppers make more informed buying decisions.
Product data submitted to Manufacturer Center influences how your brand is represented across Google.
In addition to ensuring their product data is accurate, manufacturers can also gain product level insights into the data they provide. For example, they'll learn how many times their products appear on Google within a given timeframe and how many times shoppers click on their products versus competing products in their category. "The reports available through Google's Manufacturer Center help us understand how shoppers interact with our brand so we can optimize our product data and grow impression volume as well as shopper engagement," says Sonesh Shah, Director of Digital, Bosch Power Tools.
The analytics dashboard in Manufacturer Center provides tips on how to improve the performance of your products across Google.
Manufacturers can choose to either upload their product data directly to Manufacturer Center or select an approved Google Shopping Partner for product information management. These partners, such as Salsify and Shotfarm, are industry leaders in organizing and distributing product data.

If you're a brand manufacturer and interested in Manufacturer Center, please complete our interest form and we will reach out with next steps. You can also learn more about the product in our Manufacturer Help Center.

Posted by Matt Henderson, Product, Google Shopping

Working Together to Filter Automated Data-Center Traffic

Posted: 21 Jul 2015 07:31 AM PDT

Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human ad requests. We're happy to support this effort along with other industry leaders—Dstillery, Facebook, MediaMath, Quantcast, Rubicon Project, TubeMogul and Yahoo—and contribute our own data-center blacklist. As mentioned to Ad Age and in our recent call to action, we believe that if we work together we can raise the fraud-fighting bar for the whole industry.

Data-center traffic is one of many types of non-human or illegitimate ad traffic. The newly shared blacklist identifies web robots or "bots" that are being run in data-centers but that avoid detection by the IAB/ABC International Spiders & Bots List. Well-behaved bots announce that they're bots as they surf the web by including a bot identifier in their declared User-Agent strings. The bots filtered by this new blacklist are different. They masquerade as human visitors by using User-Agent strings that are indistinguishable from those of typical web browsers.

Google has always invested to prevent this and other types of invalid traffic from entering our ad platforms. By contributing our data-center blacklist to TAG, we hope to help others in the industry protect themselves.

We're excited by the collaborative spirit we've seen working with other industry leaders on this initiative. This is an important, early step toward tackling fraudulent and illegitimate inventory across the industry and we look forward to sharing more in the future. By pooling our collective efforts and working with industry bodies, we can create strong defenses against those looking to take advantage of our ecosystem. We look forward to working with the TAG Anti-fraud working group to turn this pilot program into an industry-wide tool.

For more details about the kinds of data-center traffic filtered by the TAG Data-center IP blacklist read our detailed post on the Google Online Security Blog.

Posted by Vegard Johnsen, Product Manager Google Ad Traffic Quality