Thursday, May 14, 2015

SEO - Marketing - Advertising

9:14 PM Posted by ScrollCash

SEO - Marketing - Advertising

over-80%-of-people-are-wrong-about-reviews-online

Posted: 14 May 2015 07:51 PM PDT

I have been painfully watching the evolution of "online reviews" for over ten years now, 80+% of people believe you can trust online reviews and they are mostly wrong.
I did a Google search and found this outstanding article from SearchEngineLand.

http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803

I prefer not to go into all the details, knowledge and verified information I have. I will just explain why this study proves most people are wrong to trust online reviews. Also I give real examples of how Google is blocking legitimate review writing attempts by many people including me.


The #1 worst site to trust is Yelp. Perhaps I will come back and link to other articles proving how ridiculously defective the reliability of Yelp reviews are.  So why would I try to write a review on a site that I think should be deleted from Google entirely?
People could still use Yelp.com, why does it need to be in Google?

Moving forward, let's look at Google reviews. Google seems to be aggressively expanding their desire to dominate the review business.
Unfortunately, Google is not good enough at it.  No one is good enough at it.

Today I tried to write a review on Google Plus, it was not approved. So I give up and will not write reviews. Google has blocked my legitimate review attempt. Furthermore this makes me want to not even bother with Google Plus. Companies who want to be in this business miss the boat when it comes to motivating people to want to use their products. By Google blocking my legitimate attempts to write real reviews, I just feel like "Big Brother" has control of my life.
Google Plus and the entire Google "review process" is a huge turn off that many people have no desire to participate in.

I decided I should show a screen shot and make a joke attempt.
On my Tombstone it can say:
"He was not qualified to review eggs".


"Tom is not qualified to review eggs".

Yelp is 700% worse with this problem than Google is.
Yes, it frustrates me to see so many sites going down this false promise of "real reviews".
We will never have 100% accurate reviews on the Internet. My guess is that today over 50% of the reviews on the Internet are fake, false and not real.

Amazon has verified reviews on their site and you must purchase to write a review.
I think this helps, yet you still can not even trust these reviews as much as you should trust a recommendation from a real person you actually respect.
What a marketing concept, trust real people you know, and not any reviews on the Internet.