Inside AdWords - EN |
| Easier reporting for multiple campaign types Posted: 09 Apr 2015 02:01 PM PDT Over the next few weeks, we'll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and find the insights that matter most to them. For advertisers with multiple types of campaigns and advertising goals, reporting can be a tedious and time-consuming task. For example, to report on specific goals related to your Search, Display or Shopping Network campaigns, you may find yourself filtering for your campaign type, and re-adjusting your columns several times to view the information you need. With these three new reporting features, you'll now be able to easily
Easily filter your account by campaign type The new campaign type selector lets you quickly filter your account by campaign type, so you can see results for just your Search, Display or Shopping Network campaigns. For example, if you're reporting on Display Network performance, you can quickly see all ad groups in your Display campaigns with one simple step.
Are you tired of constantly switching columns when you go from reporting on Search Network campaigns to reporting on Display Network campaigns? Now, your last viewed columns, which previously have only been stored by tab - like campaign, ad group or keywords - will be stored by both tab and campaign type. Let's say you're on the Ad groups tab looking at the Clicks and Avg. CPC columns for a Search campaign. Then, you look at the ad groups in a Display campaign and adjust your columns to see Impressions and Avg. CPM. Now, when you look at the Ad groups tab for Search campaigns, you'll see columns for Clicks and Avg. CPC. But when you switch to Display Network campaigns, you'll see Impressions and Avg. CPM. This lets you quickly see more relevant columns based on your campaign type. Quickly apply column sets based on your advertising goals To make it faster and easier to view data for specific advertising goals, we're introducing pre-defined column sets. These column sets help you quickly load up reporting columns that are tailored to different advertising goals. For example, you may have multiple Display campaigns, some that are focused on branding goals, and others that are focused on performance goals. With pre-defined column sets, you can easily switch your reporting view to see columns specific to each of these advertising goals. And, you can always get back to your last column selection by choosing Custom from the "Columns" drop-down menu.
These reporting improvements will be rolled out over the next few weeks to advertisers with more than one type of campaign in their account. To learn how you can start using them in your daily reporting, check out our Help Center. Posted by Pallavi Naresh, Product Manager, AdWords   | ||||
| Join us as we announce the latest AdWords innovations on May 5th Posted: 09 Apr 2015 08:27 AM PDT Mobile has forever changed the ways people engage with the world around them -- from the way we shop to the way we communicate. In fact, 91% of smartphone users now turn to their phones for ideas while right in the middle of a task1 -- like picking out new running shoes or looking up a chocolate cake recipe. Because we can be online anywhere at any time, we count on information being immediately available and relevant. This expectation has changed how people make decisions and has created tremendous opportunities for marketers. To meet the heightened expectations of today's consumers, Google is focused on delivering AdWords innovations that enable you to better reach and influence your customers in the countless moments throughout the day when they are looking for answers, discovering new things, or making decisions. On May 5, 2015 at 9:30am PT / 12:30pm ET, I will be hosting a livestream to share these new products with you. You can watch the 45-minute event live, right here on the Inside AdWords blog. Register for the livestream here. Join us to learn about new products that are designed to:
These innovations are built based on unique insights about how consumers engage with technology and feedback from customers, large and small, from around the world. I can't wait to share them with you. Please register and join us May 5th. Until then, follow us on our +GoogleAds page for sneak previews of what's to come. Posted by Jerry Dischler, Vice President, Product Management, AdWords 1Google/Ipsos Consumer Research Study, March 2015  |
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