Want more effective publicity? Webinar on Thursday

How to Improve and Expand the Value of Your Niche Publicity Webinar   By Sharon Castlen   Thursday, March 5   6:00 - 7:30pm . Your initial book publicity efforts are in the rear view mirror as you move into the ongoing niche publicity for your target markets. How do you drill down deeper and reach the publicity options for your topic/target markets. What do you need to do ahead of this effort to get their attention? And then what can you do WITH the publicity you receive to expand and extend its reach and convert it to real sales? Where can you use it? How can it help you even months after it's appeared? Learn from veteran book marketer, Sharon Castlen the keys to getting the full value of the publicity AND converting into even greater sales.   Sharon Castlen, Book Marketer, works with small presses and independent publisher clients across the country to develop the unique marketing strategy for each book. She then puts it into action for cost and time effective results. With thirty years experience in marketing and media, she focuses on promotion and distribution for the niche markets at the national, regional, and local levels. She believes strongly that integrating your marketing effort with excellent distribution and strong promotion generates greater success and increased sales. Her work focuses on non-fiction and includes health, parenting, womens, cookbooks, childrens, Christian, and business titles.     Register at http://tinyurl.com/ngze447         To Your Success,   Brian Jud Executive Director, APSS Brianjud@bookapss.org The Executive Director's Blog is a service of APSS, the Association of Publishers for Special Sales. APSS is a nonprofit professional trade association dedicated to enhancing the image and profits of authors and independent presses in the U.S. and Canada. You'll find more information at www.bookapss.org.   You are receiving this newsletter on publishing and book marketing because you are an APSS member or professional contact. We don't rent or sell your e-mail address to anyone.    PO Box 9725, Colorado Springs, CO  80932-0725 Phone: 719-924-5534   Copyright 2013

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