Tuesday, March 24, 2015

Responsys New School Marketing Blog

7:19 AM Posted by ScrollCash

Responsys New School Marketing Blog

Q&A with Ardath Albee: Driving smart marketing with digital relevance

Posted: 24 Mar 2015 06:16 AM PDT

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations'' abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy […]

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Using customer data to inform your personalization strategy

Posted: 24 Mar 2015 06:08 AM PDT

Editor’s Note: Today’s post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today's highly-competitive marketplace, it's never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Savvy marketers realize that in order […]

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