Wednesday, March 4, 2015

Inside AdWords - EN

1:13 AM Posted by ScrollCash

Inside AdWords - EN

Best Practices for Driving Calls with AdWords

Posted: 03 Mar 2015 08:59 AM PST

Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most important channel to use when connecting with customers.

If you're looking to take full advantage of our recently introduced call-only campaigns or to drive calls alongside clicks, there are certain things that you should be thinking about.

Our new Best Practices guide, Good Call: A Guide to Driving Calls with AdWords, covers key areas that any call-hungry business should consider.

  • How to decide if you want to drive clicks & calls or calls only
  • What are the best ways to measure all of the calls you drive
  • How you can update your bidding and messaging to increase the number of calls you receive
  • What changes you can make to increase your website's value to callers

Stop staring longingly at your phone, wishing it would ring.  Download our full guide or the one-page checklist now.  Your phone will thank you.

Posted by Matt Lawson, Director, Performance Ads Marketing