Tuesday, February 24, 2015

Responsys New School Marketing Blog

7:23 AM Posted by ScrollCash

Responsys New School Marketing Blog


Managing pros and cons of outsourcing content marketing

Posted: 23 Feb 2015 07:55 AM PST

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half […]

The post Managing pros and cons of outsourcing content marketing appeared first on Marketing Cloud Blog | Oracle Responsys.