Responsys New School Marketing Blog |
| Posted: 09 Jan 2015 06:00 AM PST This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting small, inconspicuous Bluetooth wireless transmitters on walls, shelves, doorways, and at check-out, retailers of all types can transform stores into platforms for tracking consumer behaviors and/or delivering relevant […] The post Placing beacons within digital marketing strategy: Part 3 Customer experience: The wild card of Beacon implementations appeared first on Marketing Cloud Blog | Oracle Responsys.  |
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