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| Posted: 08 Jan 2015 06:00 AM PST This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is not an overnight ticket to a rich understanding of individual customer preferences. Beacon adoption, including hardware, software, metrics, analytics, talent, and interpretation cannot exist in a vacuum. Put simply, […] The post Placing beacons within digital marketing strategy: Part 2 Without integration, Beacons will only add to the noise appeared first on Marketing Cloud Blog | Oracle Responsys.  |
| Posted: 07 Jan 2015 08:06 AM PST Beacons are one of myriad technologies that comprise the 'Internet of Things;' ergo, the great value of beacons is their ability to connect a data stream around hitherto unconnected events. Beacons are tiny devices designed to transmit location or other physical activity patterns. A shopper dwelling in front of the jeans section, busiest hours throughout […] The post Placing beacons within digital marketing strategy: Three considerations for successful beacon deployments – Part 1 appeared first on Marketing Cloud Blog | Oracle Responsys.  |
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