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| When it comes to Cross-Channel Marketing, attribution is riding shotgun (eBook) Posted: 15 Jan 2015 06:57 AM PST Two days ago we launched the newest addition to our Modern Marketing Essentials series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. Why this particular topic? Because the cross-channel experience is broken. If you don’t believe me maybe you’ll believe the Accenture research which revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel […] The post When it comes to Cross-Channel Marketing, attribution is riding shotgun (eBook) appeared first on Marketing Cloud Blog | Oracle Responsys.  |
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