Wednesday, January 14, 2015

Responsys New School Marketing Blog

7:28 AM Posted by ScrollCash

Responsys New School Marketing Blog

When it comes to Cross-Channel Marketing, data is in the driver’s seat (eBook)

Posted: 14 Jan 2015 06:48 AM PST

Yesterday we launched the newest addition to our Modern Marketing Essentials series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The guide is a highly useful for marketers looking to repair the broken customer cross-channel experience as witnessed by the 78% of customers who state they receive a fragmented experience as they move from channel-to-channel according to research […]

The post When it comes to Cross-Channel Marketing, data is in the driver’s seat (eBook) appeared first on Marketing Cloud Blog | Oracle Responsys.

Modern Marketing Essentials Guide to Cross-Channel Marketing (eBook)

Posted: 13 Jan 2015 07:55 AM PST

Remember when you were a kid and you heard the word “essential?” It oftentimes had to do with vitamins, right? The whole “Flintstones kids”- remember? Now that we’re all grown up and living and playing in the world of marketing the word “essential” takes on new meanings. It is under that guise that we created […]

The post Modern Marketing Essentials Guide to Cross-Channel Marketing (eBook) appeared first on Marketing Cloud Blog | Oracle Responsys.