Wednesday, January 21, 2015

Inside AdWords - EN

1:31 AM Posted by ScrollCash

Inside AdWords - EN

Google Trusted Stores: Now it’s even easier to help shoppers buy online with confidence

Posted: 20 Jan 2015 11:36 AM PST

There's nothing like shopping online knowing that you'll get great customer service, on-time delivery and free purchase protection. And because we want this experience to be everyone's, today we're rolling out a set of improvements that will make it even easier for merchants to join Google Trusted Stores, our program that has helped thousands of merchants gain their customers' confidence.

Win the trust of new shoppers

Google Trusted Stores is a free certification program to highlight that you offer a consistently great shopping experience. Once qualified, your store will be recognized with a badge that is displayed on your site and on Google Shopping. Your customers will be offered free purchase protection by Google after making a purchase on your site, covering eligible orders up to $1,000.

Applying to become a Trusted Store is now simpler than ever. You only need to create an account and add two snippets of code to your website. You no longer need to submit shipment and cancellations feeds, and you're now able to specify a custom position for the Trusted Stores badge on your site and display it on HTTPS pages.  
New Google Trusted Stores badge showing seller ratings and purchase protection
Highlight your Trusted Stores status in AdWords and qualify for seller ratings

Reviews collected through Google Trusted Stores help you qualify for seller ratings, which show on your AdWords text ads and Google Shopping. This integration provides shoppers with helpful information, while giving you a free way to earn the rating you deserve.

You can also enrich your AdWords ads by displaying your Google Trusted Stores status through a review extension. Review extensions are displayed on a separate line in your AdWords ads and may increase their clickthrough rates.
Show your seller ratings and add a review extension to your AdWords ads
Many partners are already enjoying the benefits of participating in the Trusted Stores program. For example, John Fitzgerald, Director Digital Marketing at Beau-Coup, told us "Our participation in the Google Trusted Stores program has resulted in increased traffic to Beau-coup.com as well as higher sales. The Trusted Stores review extension highlights our status in AdWords, bringing more customers to the site, and the Trusted Stores badge gives shoppers confidence resulting in higher conversion rate overall."

Get started with Trusted Stores

We made these changes available internationally in the UK, Germany, France, Australia and Japan a few months ago and hundreds of merchants have become Trusted Stores in these countries already.

The Google Trusted Stores program is free and easy to set up, making it ideal for any merchant, large or small, interested in boosting shopper confidence. If you want to join the Google Trusted Stores Program, apply here.

Posted by Michaela Feller, Product Manager, Google Shopping