Friday, December 19, 2014

Responsys New School Marketing Blog

7:24 AM Posted by ScrollCash

Responsys New School Marketing Blog

How to have very merry data this holiday season

Posted: 19 Dec 2014 07:00 AM PST

There are probably countless marketers out there who would never put the word “merry” and “data” together in the same sentence. The reason being these same marketers are dealing with data that is, well, not very merry and in many cases quite Scrooge-like as their data causes them to see ghosts in their sleep. Fortunately […]

The post How to have very merry data this holiday season appeared first on Marketing Cloud Blog | Oracle Responsys.

Black Friday: Gone but not forgotten

Posted: 19 Dec 2014 03:00 AM PST

[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for retailers, as the National Retail Federation announced that both the number of people shopping on Black Friday had declined (down 5.2% year over year) and the amount they […]

The post Black Friday: Gone but not forgotten appeared first on Marketing Cloud Blog | Oracle Responsys.

Taking the guesswork out of marketing – A case study

Posted: 18 Dec 2014 09:53 AM PST

“Your guess is as good as mine.” How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any one given moment in time when it comes to truly knowing and understanding their customers? Hundreds? Thousands? More? I certainly don’t expect anyone […]

The post Taking the guesswork out of marketing – A case study appeared first on Marketing Cloud Blog | Oracle Responsys.